Total European interactive gambling to have reached US$9.1bn in 2008 and US$15.4bn by 2012. Global interactive gambling expected to have been worth US$19.6bn in 2008 and to grow to US$30bn by 2012. Licensed UK gambling expected to reach £10.7bn by 2012.

BWIN

Bwin Games is a part of the bwin Group which, through subsidiaries, owns and operates sports betting and poker on its primary websites bwin Poker and PokerRoom. The bwin Group has over 13 million registered customers in over 20 core markets. World wide the bwin Group has more than 1200 employees. The parent company bwin Interactive Entertainment AG has been listed on the Vienna Stock Exchange since March 2000. The Group operates under licenses issued in Gibraltar, Kahnawake (Canada), Belize and Germany, Italy, Mexico, Austria and the United Kingdom. Subsidiaries and affiliated companies offer sports betting, online poker sites, casino games and soft games, as well as audio and video streams on top sporting events.

BETSSON

Betsson AB is a listed Swedish holding company that invests in companies which provide gaming services over the Internet. Betsson is a growing company with over 40 years of experience from the gaming industry. The company’s B-shares are listed on the Nordic Exchange Mid Cap list (BETS), ISIN code SE0000102378. The main focus of the operation is to own and administer internet gambling companies. Betsson AB (Publ) owns Betsson Malta Ltd that manages a broad variety of games through the sites Betsson.com, CasinoEuro.com and CherryCasino.com.

Bwin.com users come from these countries:

Greece16.4%
Poland6.8%
Austria6.5%
Spain5.8%
France4.2%
Czech Republic3.6%
Sweden2.8%
United Kingdom2.6%
Hungary2.6%
Portugal2.5%

Betsson.com users come from these countries:

Sweden15.4%
Germany12.8%
Norway12.4%
Turkey10.5% (Exclude: betsson24, betsson.eu, betsson08, betsson09, betsson10)
Poland7.4%
Greece6.0%
Spain4.3%
Finland4.3%
Denmark3.4%
United States2.4%

NOT: According to Alexa more than 17% of the Bwin players come from the Greece and more than 15% of the Betsson players come from Sweeden.

Offical Websites:
http://www.bwin.ag/
http://www.betssonab.com/

Worldwide gross gaming revenues (defined as betting stakes less customer winnings) for the overall gaming market (i.e. offline and online gaming) are estimated to reach USD 347.0 billion in 2008 (GBGC, January 2008).
Increasing market share is one of the most important objectives used in business  In Q1 of 2007, bwin has finally reached the goal it set itself in 2004 – for the first time bwin is the number 1 worldwide.

What is the secret:
Having the answers to the following questions will help you build a comprehensive picture of your market and your competitors and put you in a stronger position to win a bigger market share.

-Who are your existing customers? Are there any other groups that may require your product or service and that you haven’t targeted before? Can your product or service be used for purposes that you had not previously considered and that could make it appealing to a wider market?

-What are your competitors’ strengths? Do you have these too? If not, why not – and should you have them?

-Why do customers buy from your competitors? What advantages do you have over your rivals that may attract their customers? How can you communicate with your competitors’ customers to get them to switch and buy from you instead?

-What is your unique selling point?

-Apart from obvious rivals, are there any other businesses with customers your product or service may appeal to

-Are there customers who have stopped buying from you? Do you know why? If not, you may want to ask them.

-Will you need to change pricing, marketing, distribution, service levels? Could those changes upset current customers? Will your employees remain motivated?

Sources:

http://www.google.com/trends?q=bwin%2C+unibet&ctab=0&geo=all&date=all&sort=0

http://www.bwin.ag/page.aspx?view=market&lang=en

http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1074460062