Worldwide gross gaming revenues (defined as betting stakes less customer winnings) for the overall gaming market (i.e. offline and online gaming) are estimated to reach USD 347.0 billion in 2008 (GBGC, January 2008).
Increasing market share is one of the most important objectives used in business  In Q1 of 2007, bwin has finally reached the goal it set itself in 2004 – for the first time bwin is the number 1 worldwide.

What is the secret:
Having the answers to the following questions will help you build a comprehensive picture of your market and your competitors and put you in a stronger position to win a bigger market share.

-Who are your existing customers? Are there any other groups that may require your product or service and that you haven’t targeted before? Can your product or service be used for purposes that you had not previously considered and that could make it appealing to a wider market?

-What are your competitors’ strengths? Do you have these too? If not, why not – and should you have them?

-Why do customers buy from your competitors? What advantages do you have over your rivals that may attract their customers? How can you communicate with your competitors’ customers to get them to switch and buy from you instead?

-What is your unique selling point?

-Apart from obvious rivals, are there any other businesses with customers your product or service may appeal to

-Are there customers who have stopped buying from you? Do you know why? If not, you may want to ask them.

-Will you need to change pricing, marketing, distribution, service levels? Could those changes upset current customers? Will your employees remain motivated?

Sources:

http://www.google.com/trends?q=bwin%2C+unibet&ctab=0&geo=all&date=all&sort=0

http://www.bwin.ag/page.aspx?view=market&lang=en

http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1074460062